The Epic Games Store reported a significant increase in downloads on October 1, 2025, following the implementation of the EU’s Digital Markets Act (DMA), which compelled Apple to simplify its process for installing third-party app marketplaces, reports 24brussels.
Statistics released by Epic on Wednesday indicate that the installation drop-off rate for the Epic Games Store on iOS has decreased from 65 percent to approximately 25 percent since the July release of iOS 18.6.
This “updated user experience” was introduced after the EU commission expressed concerns in April that Apple’s installation process was overly complicated for users attempting to utilize alternative app distribution channels. Epic highlighted that the installation flow has been streamlined from 15 steps to just 6, with the removal of a previous “scare screen” that provided misleading messages, and the elimination of dead-ends that previously left users stuck in settings.
Epic stated, “For the first time, we are starting to see iOS users install the Epic Games Store with a success rate approaching Windows users and Apple’s own Mac users.” Despite these advancements, Epic contends that further enhancements are necessary, alleging that Apple’s continued anti-competitive behavior is infringing upon the DMA and discouraging developers from distributing games through the Epic Games Store on iOS when compared to Android.
Furthermore, Epic criticized Google’s 12-step installation process for Android, claiming that its “deceptive user interface sabotages Epic Games Store install attempts on Android” more than 50 percent of the time.
This development reflects broader movements in the tech industry, as regulatory pressures influence how major platforms manage app distribution and user engagement, highlighting ongoing challenges for competitors in the digital marketplace.