Sinead Colton Grant, chief investment officer at BNY Wealth, said closing the de minimis loophole could impact e-commerce.
David Dee Delgado/Reuters
BNY Wealth’s CIO said it’s “really closely” watching the closing of the de minimis loophole.
Sinead Colton Grant said online shoppers are more likely to notice price differences than in-store shoppers.
This could particularly hurt small businesses outside the US, she said.
A chief investment officer told Business Insider there’s one thing about tariffs she’s watching really closely because of its potential impact on consumers: the closure of the so-called de minimis loophole.
The de minimis exemption, which allowed packages worth under $800 to enter the country duty-free and without undergoing the formal customs process, ended in August.
This closure could have major impacts for US consumers, Sinead Colton Grant, chief investment officer at BNY Wealth, told Business Insider in an interview.
“The thing that we are watching really closely … is the elimination of the $800 exemption for imports because that hits a lot of consumers more directly,” Colton Grant said.
“That could and in many cases will lead to a consumer actually seeing exactly what the tariffs will do,” she added.
When you go into a store, there’s a single headline price, and you’re not aware of what’s driving it, she explained. Whereas with online shopping, you’ll notice when the de minimis exemption is not there, Colton Grant said.
This could have a “broader ripple effect,” she said, especially on smaller businesses that are less likely to have operations in the US.
When President Donald Trump unveiled his “Liberation Day” levies at the beginning of April, much of the focus was on larger-scale imports and exports, rather than consumer spending.
However, the Trump administration issued an executive order to close the de minimis loophole in July.
For BNY Wealth, the inflationary impact of tariffs in the US was only expected to be a “one-off,” and then prices would return to an equilibrium-like level, Colton Grant said.
“Our view, even when everything was unveiled on April 2nd, was that this is a negotiating stand,” she said, adding that many of the tariffs are now much lower than when they were first announced. “We were saying that from the start of the year.”
Consumer spending was up 0.6% in August after rising 0.5% in July and previously 0.4% in June, according to the Commerce Department’s Bureau of Economic Analysis.
Frances Schultz owns a house in Painswick, Gloucestershire.
Frederick Hunt for BI
Frances Schultz sold her home in the Hamptons in 2017. Now she lives in the Cotswolds.
The Cotswolds, often called the “Hamptons of England,” are drawing in Americans like Schultz.
She likes both, but she said the British countryside was what she needed at this stage of life.
This essay is based on a conversation with Frances Schultz, an American artist and writer in her mid-60s who lived in the Hamptons and now owns a house in the Cotswolds. It has been edited for length and clarity.
I moved to the Hamptons, in spite of it being the Hamptons, and later to the Cotswolds, in spite of it being the “Hamptons of England.” The status-symbol side of these places was never what drew me in.
The Hamptons and the Cotswolds are completely different from one another, but there’s a reason they’re both so popular: They’re fantastic. They have beautiful houses, interesting people, and great restaurants and stores.
Both are attractive, but the Cotswolds called to me for other reasons — the beauty, the history, the people and their sense of humor, and the way I sometimes feel like I’m living in a very wholesome BBC television series.
The Cotswolds is sometimes dubbed “The Hamptons of England.”
Frederick Hunt for BI
I’m originally from North Carolina and spent most of my adult life there and in Georgia, but I’d always wanted to live in New York.
In my early forties, back in 2000, I finally made the move. I bought an apartment in the city and a little cottage in East Hampton, thinking I’d be able to visit the Hamptons for a few weeks at a time. I could only afford the cottage because it needed a lot of work, but restoring it made me happy.
It had a small garden, and for a time, the cottage was just perfect. I could cut flowers and keep vases of them all over the house. But the idea of staying there for weeks at a time was unrealistic. I was bouncing back and forth between the city and the Hamptons a lot. It was pretty strenuous constantly packing, unpacking, and driving the three-hour slog on the highway every weekend.
The English countryside felt like the perfect antidote
Not long after I bought the cottage, I also met a man who lived on a ranch in Southern California. We started doing the bicoastal commute and, after four years, we married. I started living in California while still maintaining the properties in New York.
My husband wasn’t keen on traveling to the Hamptons, and I wasn’t spending enough time there to justify the big investment. So, eventually, in 2017, I decided to sell the East Hampton cottage.
The marriage ended a couple of years ago, but I’d already become interested in the idea of owning a house in the English countryside long before then. It felt so different from the California desert, where you could grow grapes and dahlias, but otherwise it was hot and dry most of the time.
The English countryside felt like the perfect antidote, and without my Hamptons cottage, it also felt like it could fill a real hole in my life.
Frances Schultz’s home, which she bought for £1.5 million in 2023.
Frederick Hunt for BI
England called to me. I like the culture, the history, and the literature. I love the houses, the flowers, and Georgian architecture, and, most of all, I adore the English sense of humor. You can always manage to have a funny time talking to everyone, from Lady So-and-So at a drinks party to the server in a pub.
I have a friend whom I met in London 35 years ago, who lives in the Cotswolds, with whom I started discussing the idea of owning a house in the English countryside. We agreed that I should rent a house in the Cotswolds first to see how I’d like it.
‘Buying a place in Connecticut would have been much easier’
I spent the summer of 2023 in the Cotswolds, and I loved it. Very soon after, I started working with a professional house hunter. We found this house in Painswick, Gloucestershire — or rather, it found me. It’s not in the “posh” part of the Cotswolds, near Burford, Bibury, or Bourton-on-the-Water, but it’s still part of the AONB — an Area of Outstanding Natural Beauty.
I bought it in the fall of 2023 for £1.5 million. Honestly, buying a place in Connecticut would have been much easier. The process was a heavy lift, no matter how you look at it.
The houseneeded work, and I had to understand the different laws around conservation and the costs of renovating in the UK. I was doing it from the US, and the time difference alone, as well as the other logistical challenges of doing this from across the ocean, added time and expense to the whole process.
The house was nearly ready this past summer. I spent June through early September in the Cotswolds, and I’m back again now after a brief stint in the US.
The good thing about my job as a painter and writer is that I can do them anywhere, and the four-hour time difference between London and New York is easily surmounted. Being able to paint, cook, and write in my house this summer has been so gratifying.
Frances Schultz renovated her home in the Cotswolds, mostly from abroad.
Frederick Hunt for BI
I often ask myself, ‘Do I like the Cotswolds more than the Hamptons?’
In East Hampton, I think there is a cohesive community of people who live there year-round, but I never felt part of it. Instead, it’s all these busy New Yorkers spending their busy weekends in busy East Hampton. In the Cotswolds, however, there are people from all walks of life.
My neighbors in Painswick have all become friends. We have each other’s keys and look after each other. When I walk to the post office, I add 15 extra minutes because I’ll stop for at least two or three conversations. That doesn’t happen in East Hampton.
It really is so charming in the Cotswolds.
In the Hamptons, I loved being near the sea. I miss dipping my toes in the ocean and seeing my New York friend. But we have Zoom, and you quickly find out that when you have a house in a place people love to visit, people will visit.
Frances Schultz said the Cotswolds is a better fit for her than the Hamptons at this stage of her life.
Frederick Hunt for BI
People are sometimes surprised that I made this move in my mid-sixties. But, girl, if you’re getting up there in age, you’d better start figuring out what you want in life. I think I still have a lot of runway left, but I know the end is out there, and I can see it.
This stage in life brings maturity and wisdom, making you realize the importance of focusing on who you are and what you want.
It’s clear that the Cotswolds are a better fit for me at this point, and living here is what I want.
Mark Cuban says he doesn’t see similarities to the dot-com bubble.
There’s disagreement, even among business leaders and tech CEOs, around the existence of a bubble.
The AI boom shows no sign of slowing down. Some top business leaders are concerned that a bubble is about to burst.
In August, OpenAI CEO Sam Altman gave voice to those fears about the future of AI. Since then, other CEOs, including Nvidia’s Jensen Huang, have dismissed concerns of an AI bubble.
Here’s what leading tech CEOs and business leaders are saying about what’s ahead.
Sam Altman
“It was clear that if we didn’t do it, the world was gonna be mostly built on Chinese open source models,” Sam Altman said of OpenAI’s newly released open-weight models.
Andrew Harnik via Getty Images
OpenAI CEO Sam Altman said that the AI market is in a bubble.
“When bubbles happen, smart people get overexcited about a kernel of truth,” Altman recently told reporters, per The Verge.
Altman said this describes the state of play.
“Are we in a phase where investors as a whole are overexcited about AI? My opinion is yes. Is AI the most important thing to happen in a very long time? My opinion is also yes,” he said.
Bill Gates
Bill Gates
Bryan Bedder/Getty Images for Bloomberg Philanthropies
“The value is extremely high, just like creating the internet ended up being, in net, very valuable,” Gates told CNBC in late October. “But you have a frenzy. And some of these companies will be glad they spent all this money. Some of them, you know, they’ll commit to data centers whose electricity is too expensive.”
Gates said that the situation reminds him of dot-com bubble when overvalued internet companies sparked a crash.
“Absolutely, there are a ton of these investments that will be dead ends,” he said.
Still, the billionaire said that AI remains a major breakthrough, calling it “the biggest technical thing ever in my lifetime.”
Mark Cuban
Mark Cuban
David Zalubowski/AP
Mark Cuban, who famously sold Broadcast.com just before the dot-com bubble burst, said he doesn’t see similarities to the current situation.
“There were people creating companies with just a website and going public. That’s a bubble where there’s no intrinsic value at all,” Cuban told podcaster Lex Fridman in 2024. ‘”People aren’t even trying to make operating cap profits, they’re just trying to leverage the frothiness of the stock market, that’s a bubble. You don’t see that right now. “
Cuban took particular notice of the quality of AI companies going public.
“We’re not seeing funky AI companies just go public,” he said. “If all of a sudden we see a rush of companies who are skins on other people’s models or just creating models to create models that are going public, then yeah, that’s probably the start of a bubble.”
Jensen Huang
Nvidia CEO Jensen Huang name-dropped six startups playing in the AI agent space.
“I don’t believe we’re in an AI bubble,” Huang told Bloomberg TV.
Huang said that instead of overspeculation, AI is part of a transition from an old way of computing.
“We’re going through a natural transition from an old computing model based on general purpose computing to accelerated computing,” he said. “We also know that AI has become good enough because of reasoning capability, and research capability, its ability to think — it’s now generating tokens and intelligence that is worth paying for.”
Nvidia is skyrocketing amid AI-fueled hope. In late October, the chipmaker became the world’s first $5 trillion market cap company.
Huang said Nvidia is happy to pay for AI for its employees, name-checking Cursor, an AI coding agent, as one of many services for which his company pays.
Mark Zuckerberg
Meta CEO Mark Zuckerberg
Nic Coury/AP
Meta CEO Mark Zuckerberg said AI could become a bubble, but there will only be a crash if companies fail to keep making advancements.
“If the models keep on growing in capability year-over-year and demand keeps growing, then maybe there is no collapse,” Zuckerberg told the “Access” podcast in September.
Zuckerberg said there are risks that the AI boom becomes like the dot-com bubble.
“There’s definitely a possibility, at least empirically, based on past large infrastructure buildouts and how they led to bubbles, that something like that would happen here.”
For Meta, Zuckerberg said the real risk is not spending enough.
“The risk, at least for a company like Meta, is probably in not being aggressive enough rather than being somewhat too aggressive,” he said.
Bret Taylor
OpenAI chairman Bret Taylor
Brendan McDermid/Reuters
Like Altman, OpenAI chairman Bret Taylor says we’re in an AI bubble.
“I think it is both true that AI will transform the economy, and I think it will, like the internet, create huge amounts of economic value in the future,” Taylor told The Verge in September. “I think we’re also in a bubble, and a lot of people will lose a lot of money.”
Taylor, who is also CEO of Sierra, also sees some similarities to the dot-com bubble. He also said that some of the internet companies that failed in the 90s were just ahead of their time.
“Even things like Webvan, there’s now, as the internet became more distributed, really healthy businesses like Instacart and DoorDash and others that were built now that the smartphone and the scale of the internet has matured,” he said. “So even some of the specific ideas were actually not that bad, but maybe a little early.”
Jeff Bezos
Jeff Bezos said artificial intelligence is in a bubble, but added the technology is real and will ultimately deliver “gigantic” benefits to society.
Bezos called the current situation an “industrial bubble.” The world’s third-richest person said there are similarities now, including the frenzy of investments.
“The good ideas and the bad ideas. And investors have a hard time in the middle of this excitement, distinguishing between the good ideas and the bad ideas,” he said in October during a conference in Italy. “And that’s also probably happening today.”
Bezos said that hoopla shouldn’t overshadow the reality that “AI is real” and will change society.
“The [bubbles] that are industrial are not nearly as bad,” Bezos said. “It can even be good, because when the dust settles and you see who are the winners. Societies benefit from those inventions.”
Eric Schmidt
Former chairman and CEO of Google, Eric Schmidt.
Shahar Azran/Getty Images
Former Google CEO Eric Schmidt said just because it looks like a bubble doesn’t mean that it is.
“I think it’s unlikely, based on my experience, that this is a bubble,” Schmidt said in July during an appearance at the RAISE Summit in Paris. “It’s much more likely that you’re seeing a whole new industrial structure.”
Schmidt said it takes solace in where the hardware and chips markets stand.
“You have these massive data centers, and Nvidia is quite happy to sell them all the chips,” he said. “I’ve never seen a situation where hardware capacity was not taken up by software.”
“Are we in an AI bubble? Of course. Of course we are,” Gelsinger told CNBC in October. “I mean, we’re hyped. We’re accelerating. We’re putting enormous leverage into the system.”
Gelsinger said that businesses are just beginning to reap the benefits of AI.
“As Jensen (Huang) talked about, and I agree with this, you know that businesses are yet to really start materially benefiting from it,” he said. “We’re displacing all of the internet and the service provider industry as we think about it today — we have a long way to go.”
Joe Tsai
Jos Tsai
Gonzalo Fuentes/Reuters
Alibaba cofounder Joe Tsai has voiced concerns about the scramble for data centers needed to help power the next generation of AI models.
“I start to see the beginning of some kind of bubble,” Tsai told the HSBC Global Investment Summit in March, Bloomberg News reported.
Tsai said he’s worried the building rush might outpace demand.
“I start to get worried when people are building data centers on spec,” he said. “There are a number of people coming up, funds coming out, to raise billions or millions of capital.”
Ray Dalio
Ray Dalio said on Monday that the US “debt bomb problem” can only be solved with a “mix of tax revenue increases and spending decreases that are determined in a bipartisan way.”
Jemal Countess via Getty Images
Hedge fund icon Ray Dalio voiced concerns about a bubble earlier this year, when DeepSeek’s rollout led analysts to rethink AI’s outlook.
“Where we are in the cycle right now is very similar to where we were between 1998 or 1999,” Dalio told the Financial Times in January. “There’s a major new technology that certainly will change the world and be successful. But some people are confusing that with the investments being successful.”
At the time, Dalio cited high stock prices and high interest rates. The good news is that Wall Street widely expects the Federal Reserve to cut rates during its September meeting.
Tom Siebel
Tom Siebel is the founder and CEO of C3.ai.
C3.ai
Billionaire tech CEO Thomas Siebel said there is “absolutely” an AI bubble and that it’s “huge.”
“So we have this similar thing going on with generative AI that we’ve seen with previous technologies,” Siebel told Fortune in January. “The market is way, way overvaluing.”
Siebel, who leads C3.ai, singled out OpenAI in terms of overevaluations.
“If it disappeared, it wouldn’t make any difference in the world,” he said. “Nothing would change. I mean, nobody’s life would change. No company would change. Microsoft would find something else to power Copilot. There’s like 10 other products available that would do it equally as good.”
Lisa Su
Lisa Su
Thomas Padilla/AP
AMD CEO Lisa Su says the bubble talk “is completely wrong.”
“For those who are talking about a ‘bubble,’ I think they’re being too narrow in their thinking of, what is the return on investment today or over the next six months,” Su told Time Magazine in 2024. “I think you have to look at this technology arc for AI over the next five years, and how does it fundamentally change everything that we do? And I really believe that AI has that potential.”
Erik Heintz found stability working micro dramas as Hollywood has contracted.
Erik Heintz
Erik Heintz is a producer who found stability in micro dramas after being laid off from Disney.
Micro dramas, popularized in China, are gaining traction in the US via apps.
The shoots are fast-paced and require quick thinking, but provide jobs in a contracting Hollywood.
This as-told-to essay is based on conversations with Erik Heintz, 49, a producer in Burbank, California, about his experience working in the booming micro drama business. The trend grew out of China and has taken off in the US via popular apps like ReelShort and DramaBox. The following has been edited for length and clarity.
I’m from Massachusetts, and I’d moved to California for the Coast Guard. I’d been pursuing a career in music when I landed a job in Hollywood through a film producer friend. One thing led to another, and I became a talent manager. I did a lot of cold calling, getting the mail room treatment, doing crazy tasks for talent.
Fast forward a few years, and after freelancing for production companies that serve Disney, I was brought on as a permanent employee, supporting ABC, Hulu, Freeform, and Onyx, on creative marketing campaigns. It’s feast or famine in Hollywood, and I was blessed to get more of a permanent thing. I have three kids, and my wife is in entertainment, too, and there were often times one of us wouldn’t be working.
Then I got laid off in 2023. It was definitely an existential crisis moment. So many people were getting laid off. The competition to get similar roles is really tough. I did a bunch of different things: consulting, marketing, business development.
I got introduced to vertical dramas through one of the production companies we used at Disney, Snow Story, that brought me on as an executive producer. First, I had my misgivings because micro dramas were known for having low budgets and arduous schedules. But when I got on set, I saw a lot of the crew that I had been working with over the years. So I’m, like, fully in.
The first one I made was “Keys to My Heart.” It’s sort of a countryfied version of “A Star is Born,” for an app called Shortical. I’ve worked on 25 so far and have 10 more in development, for ReelShort, DramaShorts, and other apps.
I’m super grateful to be working in micro dramas. They keep the lights on and pay the mortgage. It’s hard to get a 9-to-5 job, and freelancing is tough. Everybody’s really feeling the pinch. I’m using all my skills in this job. I could be driving an Uber, but luckily, I’m doing what I love.
Fast-paced shoots, quick decisions
The hours are similar to a traditional Hollywood shoot — 12 to 16 hour days — but the pace is different. Instead of shooting six pages a day, you’re shooting 12 to 14, so you don’t have as many takes.
We have to be really creative and be problem solvers because you’ll have to make decisions on the fly. For example, one time our location fell out because it was double-booked. So, we chose a different angle of the room and redressed it as a café.
Another time, we had to show an heiress landing on a private plane and the plane set we booked fell out. So our director got a toilet seat and we put a green screen behind it and made it look like a window. It was one of the most engaging moments of the film, and you can’t tell it’s a toilet seat.
I think the appeal of mini dramas is that you’re watching them on your phone, the same place where you get dopamine hits from scrolling on social media or TikTok. I don’t think it’s as big on the coasts. But I’ve definitely met people in the business who watch them — they’re the same people that like soaps or telenovellas or romance novels.
I’ve seen people in Hollywood look down on them. And nobody wants to be another Quibi. It grew too big, too fast, whereas their counterpart, Vine, with those six-second videos, wasn’t highly produced. I feel like we still shouldn’t go that top-heavy just yet.
Now, large studios want to go where the eyeballs are. The production quality has gone up. I’m using an LED volume wall in the film I’m working on now — something I used at Disney. We used a real Harley-Davidson in another.
Studios are talking about using verticals to make companion content between seasons. We’ve seen that with television shows doing mobile-only content. There’s also interest in faith-based films and having more diversity in front of the camera. And we’re going to see a lot of brand integration. Maybe the big streamers will put a vertical video player in their app for streaming content. It’s like a little gold rush.
SAN FRANCISCO, CALIFORNIA – SEPTEMBER 16: Billboards advertising AI companies are in high demand.
Justin Sullivan/Getty Images
After Kahlil Lalji closed the first funding round earlier this month for his new AI company, Natural, one of the first things he wanted to do with the money was embark on a rite of passage for new tech founders: Buying a billboard around San Francisco. He quickly found out he would have to be patient.
“If you want to buy billboard space, you have to wait six to nine months,” Lalji said, adding it was even worse when he tried to secure prime space around Y Combinator’s outpost in the Dogpatch or Jackson Square, the home of many startups. “It’s already been completely sold for all of 2026, and there’s no clear date as to when I could ever have those billboards.”
Low-tech billboards for high-tech companies along Interstate 280 and 101 have long been part of the Bay Area landscape, but their popularity has soared this year as the AI boom has increased the number of well-funded companies needing to stand out. There is also a shift in marketing, as enterprise startups adapt a consumer marketing playbook. And, San Francisco has roared back to life with apartments, office space, and yes, billboards, in high demand.
The only better business to be in right now than selling advanced chips to AI companies is selling them billboards, joked Keith Messick, Vercel’s chief marketing officer.
“The San Francisco billboard market is so hyper competitive right now,” said Messick. “It’s really amazing.”
AI, the World Cup, and the Super Bowl drive ‘insane competition’ for billboards
As little as two years ago, billboard companies frequently called Messick, offering steep discounts for unsold inventory, known as remnant rates. Now the leverage has shifted. In the rare case space opens, Messick says he gets a call to pay top dollar and has to make a decision in less than 24 hours, or a competitor will snap up the deal. That has led to hoarding.
“Most people are trying to lock them down for as long as possible,” Messick said. “It’s an interesting dynamic because there is this phenomenon of worrying if you let a billboard go, you won’t be able to get another one.”
A billboard on September 16, 2025, in San Francisco.
Justin Sullivan/Getty Images
Rates vary greatly, though they are increasing by as much as 40% next year in some locations, according to Heather MacKinnon, head of brand at Mercury, which provides banking services to startups.
“There’s obviously insane competition with all of the AI companies right now, which are definitely driving up demand for these units,” MacKinnon said. “But also next year, San Francisco is hosting the Super Bowl and the World Cup, and those events have driven people to plan out a lot longer because bigger brands are coming in wanting that space.”
Clear Channel and Outfront Media, the other major billboard owner in San Francisco, declined to share pricing. Michael Marvin, Outfront Media’s sales director, would only say, “We are a supply and demand business.”
He added that “prime inventory”— essentially anything from the San Francisco airport to downtown — is sold out for the next year.
Marketing has ‘gone back in time’
Most people, even in San Francisco, would be hard-pressed to tell you the difference between Vanta (security and compliance) and Vercel (developer tools and web infrastructure) — despite both companies being worth billions.
Vanta plastered San Francisco with playful billboards that read “Compliance that doesn’t SOC 2 much,” a reference to an arcane security certification that would likely soar over the heads of most people driving by.
But it got them talking about the company, according to Terrence Rohan, an early investor in Vanta.
“It’s effective when you’re clever and memorable,” said Rohan. “The value is in brand building.”
Investors poured $35.7 billion into AI startups last quarter, according to Crunchbase data, which VCs say makes standing out all the more important.
“There are so many startups and branding is an incredible way to differentiate yourself,” said Abstract VC’s Anthony Heckman. “These details matter now more than ever. And having a memorable billboard is absolutely one of the ways founders can build their brands.”
Vercel’s billboards have tried to grab eyeballs with simply a line of code: “~/ npm i ai.”
“There’s a shift where everything feels like consumer marketing, even if you’re selling boring enterprise tech,” explained Vercel’s Messick. “People are thinking about getting attention.”
An AI billboard in San Francisco on September 16, 2025.
Justin Sullivan/Getty Images
Billboards also serve as a “reinforcement” mechanism to convey a company’s success, according to Messick.
“There’s an implied idea that if someone has a lot of billboards, they’re doing really well,” he said.
A strong physical presence can also be helpful when hiring is so competitive, according to Ray Wu, managing partner at Alumni Ventures.
“A lot more VC dollars are coming into the AI space, so everybody is trying to hire the best people and the Bay Area is the talent pool,” Wu said. “It brings legitimacy to a company.”
Far from being a Vanta or Vercel, Natural, which is building payments infrastructure for AI agents, is not even three months old. Spending $250,000 on billboards will be worth it if the company acquires just 100 customers, says Lalji.
“In the payments, the lifetime value of a customer is quite high, said Lalji. “Backing out that math is not impossible to make it seem rational.”
As hard as it is to buy prime billboard space, the tougher task comes from designing something that will actually get people talking as part of a complete marketing strategy, according to Mercury’s MacKinnon.
“Right now, if you drive the Skyway, it’s a bunch of black and white billboards all saying something about AI that all blend together,” she said, referring to an elevated section of Highway 80 that runs through downtown San Francisco. “I don’t think that a standalone billboard like that is going to do anything for you other than make the founder and the team happy when they drive by it.”
Some see the flood of billboards as yet another sign of an AI bubble, amounting to little more than an expensive vanity project.
“If it starts the right conversations, great,” said Ashu Garg, general partner at Foundation Capital. “If not, the founders just paid for a giant selfie.”
Halloween may be over, but Netflix’s November slate is chock full of spooky offerings, including Guillermo Del Toro’s new Frankenstein adaptation, streaming Nov. 7, and the thrilling The Beast in Me, out Nov. 13, in which Claire Danes plays an author who is neighbors with a suspected murderer, played by Matthew Rhys.
There’s also a salute to veterans to mark Veterans Day, with the documentary series Marines (Nov. 10), a deep dive into life in the U.S. Marine Corps in the Pacific.
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And if you haven’t had time to sink your teeth into the Jaws movies for the 50th anniversary of the first film in the franchise, you have until Nov. 15 to watch them.
Here’s everything coming to Netflix in Nov. 2025—and what’s leaving.
Here are the Netflix originals coming in November 2025
Nov. 3
Dr. Seuss’s The Sneetches
In Waves and War
Nov. 4
Leanne Morgan: Unspeakable Things
Squid Game: The Challenge (Season 2)
Nov. 5
Heweliusz
Just Alice
Nov. 6
The Bad Guys: Breaking In
Death by Lightning
The Vince Staples Show (Season 2)
Nov. 7
As You Stood By
Baramulla
Frankenstein
Groom & Two Brides
Mango
Nov. 8
Countdown: Jake vs. Tank
Nov. 10
MARINES
Sesame Street (Volume 1)
Nov. 12
A Merry Little Ex-Mas
Being Eddie
Dynamite Kiss
Eloá the Hostage: Live on TV
Mrs. Playmen
Selling the OC (Season 4)
Nov. 13
The Beast in Me
Delhi Crime (Season 3)
Had I Not Seen the Sun (Part 1)
The Last Samurai Standing
Tee Yai (Born to Be Bad)
Unicorn Academy: Chapter 4
Nov. 14
The Crystal Cuckoo
In Your Dreams
Jake Paul vs. Tank Davis
Lefter: The Story of the Ordinarius
Nouvelle Vague
Nov. 17
Gabby’s Dollhouse (Season 12)
Selena y Los Dinos
Nov. 18
Gerry Dee: Funny You Should Say That
Nov. 19
The Carman Family Deaths
Champagne Problems
Envious (Season 3)
The Son of a Thousand Men
Nov. 20
A Man on the Inside (Season 2)
The Follies
The Great British Baking Show: Holidays (Season 8)
Jurassic World: Chaos Theory (Season 4)
Nov. 21
ONE SHOT with Ed Sheeran
Train Dreams
Nov. 24
Missing: Dead or Alive? (Season 2)
Nov. 25
Is It Cake? Holiday (Season 2)
Nov. 26
Jingle Bell Heist
Stranger Things 5: Volume 1
Nov. 28
Left-Handed Girl
The Stringer: The Man Who Took The Photo
Here are the TV shows and movies coming to Netflix in November 2025