Jockey Unveils Next Gen Inno-Wear, Expanding Men’s Innerwear Collection with a New Standard of Bonding Technology and Comfort
Page Industries, the exclusive licensee of JOCKEY International Inc. (USA), has launched its latest Next Gen Inno-Wear, enhancing its men’s innerwear collection with advanced bonding technology designed for exceptional comfort and fit, reports 24brussels.
The new collection introduces a seamless, precision-fit base layer that adapts to the wearer, contributing to a chafe-free experience. By eliminating traditional stitching and utilizing advanced microfiber fabric, the Next Gen Inno-Wear provides a smooth fit, ensuring all-day wearability.
Featuring premium trunks tailored for modern lifestyles, this line is engineered for various activities, whether commuting, engaging in a collaborative environment, or exercising. Key benefits include adaptive stretch for freedom of movement, StayFresh technology for prolonged freshness, and a breathable mesh pouch for superior ventilation. The label-free waistband is designed for comfort throughout the day.
“At Jockey, we understand that today’s men seek more than basic functionality; they desire innerwear that integrates seamlessly into their active lives,” said Nihal Rajan, Chief Marketing Officer of Jockey India. “This range of bonded trunks is crafted for the modern man who values innovation and style. By combining bonding technology with adaptive comfort, we create a collection that empowers men to move confidently and comfortably through their daily routines. The Next Gen Inno-Wear symbolizes the future of innerwear, merging advanced innovation with everyday comfort.”
Jockey has over a century of legacy in the innerwear market, consistently innovating to balance quality, technology, and timeless style that accommodate the changing needs of today’s consumers.
The new collection is currently available at Jockey Exclusive Outlets, leading multi-brand retail stores, popular marketplaces, and online at www.jockey.in, with a targeted rollout in major metro areas. To promote the launch, Jockey India is implementing a multi-platform campaign that emphasizes the collection’s innovative aspects and comfort. The campaign includes a film and visuals across various media platforms to engage customers and highlight the fusion of technology, style, and daily luxury.
Page Industries is the exclusive licensee of JOCKEY International Inc. (USA) for the manufacture, distribution, and marketing of the JOCKEY® brand across several countries, including India, Sri Lanka, Bangladesh, Nepal, Oman, Qatar, Maldives, Bhutan, and the UAE. The company is also the exclusive licensee of Speedo International Ltd. for the Speedo brand in India.
With Jockey being the flagship brand and a market leader in the premium innerwear and leisurewear segment, it is distributed in over 2,852 cities and towns, accessible through 113,715 multi-brand outlets and 1,144 exclusive brand stores, along with online availability. Meanwhile, the Speedo brand is present in 1,074 stores and across multiple cities.