NBCUniversal and YouTube Sign New Carriage Deal
On October 2, 2025, NBCUniversal and YouTube announced a new *carriage deal* that ensures the continuation of NBC’s channels on the streaming platform. This agreement comes after a brief negotiation extension, allowing both parties to reach a consensus, reports 24brussels.
While financial terms remain undisclosed, the deal includes provisions for full TV shows, clips, and highlights on YouTube. Notably, it also confirms the relaunch of NBC Sports Network (NBCSN), which had been shut down four years prior.
“We’ve secured long-term access to our full portfolio of broadcast and cable networks on YouTube TV, and we’re advancing our Peacock strategy with an upcoming launch on YouTube Primetime Channels,” stated Matt Schnaars, an executive at NBCUniversal.
The specifics of the agreement include:
- A multi-year commitment for carriage of NBCUniversal’s full portfolio of networks including NBC, Telemundo, Bravo, and CNBC.
- The new NBC Sports Network (NBCSN) will launch this fall on YouTube TV, enhancing NBCUniversal’s sports programming offerings.
- Peacock will soon be accessible through YouTube Primetime Channels.
- Agreements for short-form clips and highlights of NBCUniversal’s premium content on YouTube.
- Continuing availability of films and TV shows from Universal Pictures Home Entertainment on various Google platforms.
- A multi-year extension of Peacock’s presence across Google’s Android platforms.
Analysts note that this strategic move allows NBCUniversal to monetize its sports broadcast rights through the relaunched NBCSN channel, potentially benefiting from a wider audience, even those who do not subscribe to Peacock following its spin-off from other cable networks.
