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OpenAI dishes more details on its internal AI software tools, including a sales assistant and customer service agent

OpenAI's Scotty Huhn discusses the startup's internal AI software tools at the DevDay conference in San Francisco
OpenAI’s Scotty Huhn discusses the startup’s internal AI software tools at the DevDay conference in San Francisco

  • OpenAI showcased internal software tools at its big DevDay conference on Monday.
  • The startup discussed GTM Assistant, OpenHouse, and Support Assistant.
  • SaaS investors freaked out last week when OpenAI showed off its internal software.

OpenAI told the world about its internal workplace tools last week, and since then, the market has been freaking out about whether the AI startup will someday compete with the SaaS industry with its own software tools.

So, at OpenAI’s big DevDay conference on Monday, I headed straight to a presentation by Scotty Huhn, who is part of a team that builds tools that help OpenAI’s Sales, Customer Success, and Operations teams do their jobs more effectively.

Huhn walked a packed crowd through three OpenAI software tools: GTM Assistant, OpenHouse, and Support Agent.

He made clear these are internal tools at the moment, but after the presentation he was asked whether OpenAI would ever release them as software products in the future. He mostly the dodged the question by saying it is still very early days.

OpenAI wouldn’t be the first company to start selling the internal tools it develops to other businesses. Famously, workplace chat giant Slack used to be a game developer called Tiny Speck, and spun out its messaging tool into a full-fledged business (Salesforce bought Slack for nearly $30 billion in 2020).

Huhn also noted in his presentation, and in comments afterwards, that OpenAI is open-minded about build-versus-buy decisions when it comes to workplace software. If there are better tools out there to buy, OpenAI will do that, he said.

Huhn also noted that OpenAI uses Sales Cloud, Salesforce’s customer-relationship-management software, as a “source of truth” for the startup’s sales teams. OpenAI also uses Workday for HR information, Slack for internal communication, and Databricks for a key data warehousing service, according to his presentation and comments. 

GTM Assistant

Scotty Huhn from OpenAI shows off the startup's GTM Assistant software tool at DevDay
Scotty Huhn from OpenAI shows off the startup’s GTM Assistant software tool at DevDay

The first internal tool Huhn described was OpenAI’s GTM Assistant, which helps the startup’s go-to-market sales team work more efficiently. 

He said some of the skills that were distilled for this tool came from a talented human sales employee called Sophie. 

The tool helps staff with planning for meeting potential clients, customer demos, and follow-ups after these touchpoints. 

OpenAI's Scotty Huhn discusses the startup's GTM Assistant software tools at DevDay in San Francisco
OpenAI’s Scotty Huhn discusses the startup’s GTM Assistant software tools at DevDay in San Francisco

Another real human employee at OpenAI had developed about 100 customer demos, and the startup used these to train its GTM Assistant tool to create better demos. Now, this knowledge has been spread among the broader team, which numbers more than 400, Huhn explained. 

Any missing stuff can be called out by employees and fed back into the system, constantly improving it, he added. 

OpenHouse

OpenAI's Scotty Huhn discusses the startup's OpenHouse HR software tool at DevDay in San Francisco
OpenAI’s Scotty Huhn discusses the startup’s OpenHouse HR software tool at DevDay in San Francisco

Next up was OpenHouse, an internal HR tool that taps into existing workplace software, such as Slack and Workday, to help employees connect with each other better and keep up with company policies and other information.

OpenAI's Scotty Huhn discusses the startup's OpenHouse HR software tool at DevDay in San Francisco
OpenAI’s Scotty Huhn discusses the startup’s OpenHouse HR software tool at DevDay in San Francisco

In one example, Huhn shared a recent sales trip to New York. He used OpenHouse to ask if any colleagues there knew about customers and topic areas relevant to his upcoming meetings. 

OpenHouse suggested four or five staffers, and Huhn reached out to a specific person who helped him prepare better. 

Support Agent

A chart showed during a presentation at OpenAI's DevDay conference in San Francisco
A chart showed during a presentation at OpenAI’s DevDay conference in San Francisco

The final tool Huhn discussed was Support Agent, which makes OpenAI’s customer support operation more efficient. 

He showed a chart of customer support tickets over the past year or so, with a huge spike in the spring when OpenAI introduced a new image-generation tool, and usage spiked. Interestingly, there was another huge spike in recent weeks, per the chart. 

OpenAI's Scotty Huhn discusses the startup's Support Agent software tool at DevDay in San Francisco
OpenAI’s Scotty Huhn discusses the startup’s Support Agent software tool at DevDay in San Francisco

The tool has improved OpenAI’s support ticket deflection rate, which measures how many customer requests are dealt with quickly and easily. 

More customer questions have been solved, and positive reviews are way up, according to data Huhn shared during the presentation. 

The tool has helped OpenAI bake standards and knowledge into its customer support operation, partly by taking interactions and feeding them back into evaluation processes at the end, which improves the system over time. 

“Find your Sophie”

Huhn finished by pitching the audience on using AI in general to improve their own operations. 

Rather than selling these specific internal tools, he encouraged developers to use OpenAI’s AgentKit service to build their own agents.

He stressed that the skills OpenAI distilled into its own AI tools ultimately came from the startup’s employees, including that talented sales staffer, Sophie. 

“Find your Sophie,” Huhn said. 

Sign up for BI’s Tech Memo newsletter here. Reach out to me via email at abarr@businessinsider.com.

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Katie Couric (@katiecouric)

881 likes, 219 comments – katiecouric on October 6, 2025: “Paramount Skydance has acquired The Free Press, an online news and commentary outlet branded as an alternative to traditional news organizations, co-founded by Bari Weiss in 2021, alongside her wife, Nellie Bowles, and her sister, Suzy Weiss.

The New York Times reports the purchase price was roughly $150 million in cash and Paramount stock. The acquisition is one of Skydance chief David Ellison’s most significant early moves to reshape the news unit at Paramount, which he acquired in a blockbuster $8 billion deal earlier this year.

In seeking federal approval of the merger, Skydance committed that the new company’s programming would have a diversity of viewpoints across the political and ideological spectrum. Skydance also said it would hire a third-party impartial outsider to report to the president of the new company to evaluate complaints of bias.

President Trump sued Paramount last year over a 60 Minutes interview conducted with Kamala Harris, who was running for president at the time, accusing the show of distorting her remarks to present her in a more favorable light. Paramount agreed to pay $16 million to settle the lawsuit with Trump.

“We are thrilled to welcome Bari and The Free Press to Paramount and CBS News,” Mr. Ellison said in a statement. “Bari is a proven champion of independent, principled journalism, and I am confident her entrepreneurial drive and editorial vision will invigorate CBS News.”

Weiss announced the news in a post on The Free Press site, writing: “I’ll continue to lead this incredible community alongside my tireless team, remaining as CEO and editor-in-chief. But I’ll be taking on another title, too. As of today, I am editor-in-chief of CBS News, working with new colleagues on the programs that have impacted American culture for generations — shows like 60 Minutes and Sunday Morning — and shaping how millions of Americans read, listen, watch, and most importantly, understand the news in the 21st century.”

Weiss has never run a TV network, and in her role as editor-in-chief of CBS News, will have influence over hundreds of producers, anchors, and reporters around the world. What are your thoughts? Let me know below.”.

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