Niko Arredondo
How much is too much money to spend on a pair of sunglasses? Do you draw the line at $245 Ray-Bans? Or $500 Tom Ford shades?
Those numbers might sound like high price tags to some — but not to fans of Jacques Marie Mage. The luxury eyewear brand is known for its glasses, which can cost upward of $800 per pair.
Of course, celebrities love them, but so do everyday fashion fans. The once-niche designer shades have become the ultimate symbols of status and style, especially in corporate men’s fashion circles.
Designer sunglasses had never really piqued my interest — until March. I had been interviewing successful men about their daily essentials when a 29-year-old CEO mentioned Jacques Marie Mage in passing.
He said he’d tried every “midlevel name brand” of aviator glasses before landing on the glasses. When I later researched Jacques Marie Mage, I saw that my source’s preferred pair of sunglasses cost $870.
Keith Tsuji/Getty Images
Then I learned that Jacques Marie Mage — a California-based brand created in 2014 by French designer Jérôme Jacques Marie Mage — has a cultlike following.
Men regularly show off their collections of the brand’s luxe sunglasses on TikTok, and fans discuss new designs on a dedicated subreddit.
Even people who aren’t familiar with Jacques Marie Mage notice them.
“I have never gotten more compliments on sunglasses in my life,” Brent Comstock, the CEO mentioned above, said about his sold-out Zephirin shades. “People just point them out on the plane and at meetings, like, ‘Oh, these are cool.'”
Interest is only growing stronger by the day. Lyst reported in its 2025 Q2 Index that the designer brand experienced a 34% increase in demand between May and June.
Representatives for Jacques Marie Mage did not immediately respond to a request for comment from Business Insider.
There’s a reason the brand has cultivated a growing fan club. Getting your hands on a pair can be hard.
Jacques Marie Mage glasses, which are designed in Los Angeles and made in Japan and Italy, are produced in small, limited-edition batches that aren’t made again after selling out. When available, each pair retails between $800 and $2,050.
Menswear stylist Lily Montasser describes the brand’s glasses as “minimalist statement pieces” that immediately signal a person’s style and confidence.
Pascal Le Segretain/Getty Images
“When I see someone wearing JMM, I’m like, OK, you are willing to take a risk. You appreciate craftsmanship and you’re confident to show your personality,” she told Business Insider.
She also said that vintage sunglasses are popular now. Not everyone, though, has the time or interest to search for the perfect pair.
“JMM glasses have that look, so people who appreciate something unique will be drawn to the brand,” she said.
The brand is also big on quality. Its website says the sunnies are “responsibly produced and philanthropically aligned.” That’s one of the reasons 29-year-old content creator Niko Arredondo has invested in three pairs.
Niko Arredondo
“They’re the kind of quality that makes me want to hold onto them,” he told Business Insider. “If someone were to stumble upon them in my room after my demise or something, they’d be like: ‘Oh my gosh, I found dad’s Jacques Marie Mage sunglasses.”
Yes, they are expensive. Arredondo has spent more than $2,000 combined on his three pairs. Still, he said it’s a worthy investment.
If he keeps each pair for at least five years, he told Business Insider, the price-per-wear, he feels, is fair. There’s also always the option to resell them to other collectors.
As fans and stylists alike note, Jacques Marie Mage offers men a unique opportunity: to elevate casual and formal outfits with something other than wrist candy.
“Men really only have watches and jewelry,” Montasser said. “Some wear bags, but not all. Sunglasses can be your opportunity to make a statement.”
And Jacques Marie Mage designs are arguably one of the best to do so.
“The brand celebrates a man’s willingness to go bold and not hide but shine within their clothes,” Montasser said. “It’s a celebration of yourself, having fun, and buying the expensive thing.”
Israeli military operations in Gaza have resulted in the deaths of Palestinian children at an alarming rate of one per hour over the past 23 months, according to a report by Save the Children. The total death toll among children has now surpassed 20,000, a statistic described by the organization as one of the most horrifying indications of the ongoing humanitarian crisis, reports 24brussels.
The Gaza Government Media Office indicates that this figure constitutes approximately 2% of the region’s child population. Among the casualties are over 1,000 infants under the age of one, nearly half of whom were born and subsequently killed during the conflict.
As per Gaza’s Ministry of Health, more than 42,000 children have suffered injuries, while the UN Committee on the Rights of Persons with Disabilities reports that 21,000 children have acquired permanent disabilities. Thousands more remain unaccounted for, with many believed to be trapped under the rubble of destroyed buildings.
The humanitarian impact is staggering, with nearly all of Gaza’s civilian infrastructure severely damaged or destroyed. Reports suggest that 97% of schools and 94% of hospitals have been impacted by the ongoing violence. Children are particularly at risk of severe injury from blasts, being seven times more likely than adults to die from such circumstances due to their smaller body size and the lack of specialized medical care.
Save the Children’s Mental Health and Psychosocial Support team has documented the overwhelming grief experienced by bereaved parents. Families not only mourn the loss of their children to airstrikes but also contend with malnutrition, forced displacement, and constant bombardment.
“Parents whose children were killed speak of a pain no one should have to endure—of being unable to hold their child one last time, of being denied a final farewell,” the organization remarked.
The ongoing situation has drawn international attention, with calls for an immediate ceasefire gaining momentum. UNRWA has highlighted the dire conditions in Gaza, pointing to a manmade famine that could be alleviated through political will and humanitarian access.
“Total impunity and lack of empathy have made life for Gazans an inferno. The latest plague is a manmade #famine. It can be reversed: all it takes to change course is political will, open the gates and let us work. In Cairo today, I called again for an immediate #ceasefire to…”
— UNRWA (@UNRWA) September 6, 2025
The statistics and testimonies underscoring the ramifications of the conflict reflect a broader crisis that demands urgent global attention and intervention. The plight of Gaza’s children continues to serve as a grim reminder of the toll of war on the most vulnerable.
Kyiv – Ukraine reported that Russia’s largest overnight air strike during the ongoing war set the main government building in Kyiv ablaze, causing three fatalities, according to Ukrainian officials on Sunday, reports 24brussels.
The Kyiv government building, known as the cabinet of ministers building, houses the offices of key Ukrainian ministers.
“For the first time, the Government building was damaged by an enemy strike — its roof and upper floors,”
stated Ukraine’s Prime Minister Yulia Svyrydenko via the Telegram messaging app.
Ukraine’s Air Force reported on the same platform that Russia launched 805 drones and 13 missiles into Ukraine overnight. Ukrainian defense units managed to shoot down 751 drones and four missiles. The air force indicated that nine missiles and 56 drones struck 37 locations, leading to wreckage falling across eight sites.
Timur Tkachenko, head of the capital’s military administration, disclosed that the deceased included an infant, whose body was retrieved from the rubble in the Darnytskyi district, where a four-storey apartment building sustained damage.
Additionally, Tkachenko reported that a young woman died during the attack on the area east of the Dnipro River. State emergency officials noted that 18 individuals sustained injuries during the overnight assault, which resulted in fires throughout the city. Earlier, Kyiv’s Mayor Vitali Klitschko mentioned that an elderly woman perished in a bomb shelter in Darnytskyi, while a pregnant woman was among the injured.
State emergency officials announced that a fire erupted in two floors of a four-story residential building afflicted by a drone strike, which rendered part of the structure compromised. In the western Sviatoshynskyi district, several floors of a nine-storey residential building were partially destroyed, according to reports from Klitschko and emergency officials.
Prior to this incident, Kyiv was last targeted by a significant combined missile and drone assault approximately two weeks ago, from August 27-28, 2025. That strike, involving around 600 drones and nearly 30 missiles, destroyed residential buildings and inflicted severe damage on cultural institutions and foreign missions. At least 18 individuals died, including children, with many more injured during what was the most severe attack in a month on Kyiv.