‘Gourmand’ fragrances with notes of biscuit or cherries are also trending among young consumers online
A rise in the number of sweet, food-scented perfumes on the market could be linked to an increase in the use of weight-loss medication, according to the market research firm Mintel.
Food-inspired fragrances, with scent profiles that feature vanilla, coffee and caramel and referred to in the industry as “gourmand” perfumes, have surged in popularity in the past three years. Launches of sugary-scented, desert-themed fragrances increased by 24% last year alone, Mintel said.
