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Breaking Down the Suspenseful Ending of Brazilian Drama Rivers of Fate

PSSICA. (L to R) Domithila Cattete as Janalice, Ademara as Dionete in Pssica. Cr. Diego Formiga/Netflix  © 2025

Rivers of Fate (Pssica), a four-part Brazilian series filmed in Pará and adapted from Edyr Augusto’s novel, follows three interconnected storylines set against the violent backdrop of the Amazon rivers. Janalice (Domithila Catete), a 15-year-old teenager whose private life is exposed, becomes vulnerable to abuse and is eventually caught in a trafficking network. Preá (Lucas Galvino), pushed into leading a gang of river pirates, faces internal disputes while trying to reconcile his role with his conscience. Mariangel (Marleyda Soto), a Colombian woman, seeks vengeance after losing her husband and child to the same gang.

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From its beginning, the series shows how crime, exploitation, and failed institutions intertwine to trap individuals in cycles of violence. The finale brings these threads together in a confrontation that seals the fate of each main character.

How the story begins

The narrative opens with Janalice at school, where a leaked intimate video leads to rejection by her peers and indifference from her parents. Sent to live with her aunt, she suffers harassment from the aunt’s boyfriend and befriends Dionete and Miltinho, who reveals that his sister Luzia was kidnapped earlier. This background establishes Janalice’s vulnerability and foreshadows her entrapment in trafficking.

In another thread, Preá steps into leadership of the criminal group operating on jet-skis to raid boats along the rivers. His authority is challenged by Gigante, creating tension inside the group. Meanwhile, Mariangel’s life is devastated when her husband and child are killed during one of the gang’s attacks. Seeking justice, she turns to the police, but official channels fail to act, leaving her with no choice but to pursue revenge on her own. 

The abduction of Janalice

Events escalate when Janalice calls her father to describe the abuse at her aunt’s home, but receives no support. Later that night, she is attacked again and, while trying to escape, is kidnapped by Preá’s gang. Although he develops sympathy for her, Preá cannot stop her from being delivered to trafficker Zé Elídio.

At Zé Elídio’s compound, Janalice and other girls are assaulted before being handed over to Philippe Soutin, who arranges to auction them during the mayor’s birthday party. This marks the turning point where Janalice’s story fully collides with the world of organized trafficking.

Mariangel’s hunt for justice

Still mourning her family, Mariangel decides to act on her own to dismantle the gang. Her path intersects with the police officer Amadeu, who is investigating Janalice’s disappearance. Their alliance provides Mariangel with crucial leads, and together they close in on the traffickers’ operations.

As Mariangel’s vendetta intensifies, she systematically eliminates those tied to her family’s death and Janalice’s captivity. Tabaco becomes her first victim, followed by Gigante, whose rivalry with Preá has been destabilizing the gang. These killings mark Mariangel’s transition from grieving widow to active agent of retribution, pushing her closer to the center of the conflict.

PSSICA. (L to R) Marleyda Soto as Mariangel in Pssica. Cr. Aline Arruda/Netflix  © 2025

The build-up to the auction

With the auction approaching, different strategies unfold. Preá gathers enough money to attempt buying Janalice out of captivity, seeing this as his only way to rescue her. Mariangel recruits a former associate to infiltrate the event and place winning bids as part of her plan to secure the girl’s release.

Despite these efforts, Janalice shifts the outcome through her own actions. During the event, she overpowers Crisotbal, seizes his money, and escapes before either Preá’s or Mariangel’s plans can succeed. Her escape disrupts the careful schemes surrounding her and reasserts her agency within the story.

The final confrontation

While on the run, Janalice crosses paths with Preá. He insists on taking her away, but their exchange is cut short by the arrival of Philippe Soutin. A standoff ensues, ending with both men shooting each other. Their deaths reflect the collapse of two opposing forces: one seeking power through trafficking, the other seeking redemption while still entangled in crime.

Mariangel arrives soon after the confrontation and leads Janalice to safety. She takes her back to her mother’s home, but Janalice chooses not to remain there. Instead, she decides to stay with Mariangel, marking a definitive break from her family environment and signaling a new stage in her life.

Meaning of the ending

The conclusion highlights how each character’s arc resolves. Preá’s death demonstrates the futility of redemption while still bound to the criminal world. Philippe’s downfall represents the removal of one link in the trafficking chain, though the larger system remains untouched. Mariangel’s transformation from victim to avenger and then to protector completes her trajectory, as she redirects her quest for justice into guardianship of Janalice.

For Janalice, the ending signals not only survival but a deliberate choice to step away from neglect and abuse. Her decision to remain with Mariangel reflects a search for stability outside of her fractured family and underlines the series’ broader theme: in a setting dominated by exploitation and failed institutions, survival often depends on forging unexpected alliances.

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TikTok Shop is making advertisers give AI more control — whether they like it or not

A TikTok Shop logo.
TikTok Shop crossed $100 million in US sales on Black Friday.

  • TikTok is making it mandatory for TikTok Shop brands to use a new AI ad tool starting September 1.
  • Called GMV Max, it uses an algorithm to automate TikTok Shop ad campaigns.
  • Some brands are unhappy about the shift and want to retain control over their ad targeting.

TikTok is done nudging its e-commerce advertisers toward AI — it’s now pulling them headfirst into a future in which algorithms, not marketers, call the shots.

The platform’s guidelines say that starting September 1, brands that want to pay to advertise products for sale in their TikTok Shops will have to use a tool called GMV Max, ad buyers tell Business Insider. Introduced in 2024, the TikTok tool uses an AI algorithm to decide how to get advertisers the most bang for their buck.

Merchants pick products in their TikTok Shop they want to advertise, set a budget and target return on investment, and then let TikTok’s algorithm take over. It decides how to spend the money — boosting existing ads or spinning up new ones — to maximize sales.

The shift from TikTok’s standard ads manager to GMV Max has ruffled feathers in adland, since it forces brands to relinquish some strategic control to an algorithm. It also makes it harder for brands to gauge TikTok ad performance beyond the closed ecosystem of TikTok Shop, ad buyers said.

“TikTok’s GMV Max is asking for us to put a lot of faith in the platform,” said Dwight Bush, director of paid social at the marketing agency Doner Partners Network.

TikTok’s strategy echoes similar moves by Google and Meta. But TikTok’s is compulsory rather than optional, and on a quick timeline. Big Tech platforms are increasingly pushing advertisers to use AI-powered tools that create ads and determine which users to target and where to place those ads.

“It’s the direction the whole industry is moving,” said Neil Baker, head of media at the digital ad agency TUG. TikTok offers a suite of other AI tools for advertisers, including options to produce ads using AI-generated avatars. It also offers Smart+, an AI tool similar to GMV Max, which automates and generates campaigns to achieve goals like video views or website visits.

Automated tools have been a boon for Big Tech platforms. Tech giants say they save time and drive performance for advertisers. Some marketers say they’re black boxes that strip them of control. These algorithms don’t always offer a complete picture of which ads worked and where they appeared, making it harder for marketers to use the data to guide their broader strategies. And ad agencies are also wary that automating many aspects of marketing could severely disrupt their own businesses.

Five ad buyers told Business Insider that while they accept that the industry is moving in this direction, they feel the new TikTok mandate was premature since GMV Max has not yet proven itself effective for every advertiser.

While the push to GMV Max has irked some big brands, it’s been more warmly adopted by smaller Shop sellers, a TikTok Shop agency partner said.

TikTok Shop has helped brands like BK Beauty build out their social-commerce businesses.
TikTok Shop has helped brands like BK Beauty build out their social-commerce businesses.

Direct-to-consumer brands that drive the bulk of their sales on TikTok Shop care less about off-platform tracking, and the product includes some guarantees that small sellers appreciate. For example, TikTok created a feature called “ROI Protection” within GMV Max designed to assure advertisers that their campaigns would drive results. TikTok automatically issues ad credits if the return on investment for a particular campaign falls below 90% of the target that the advertiser chose.

Katy Hallam, head of client services at TikTok commerce specialist agency Onyx, said the tool has been a “game changer” for some merchants’ sales and a time saver.

Why the AI black box makes some big brands uneasy

The ad buyers who spoke with Business Insider said that some large advertisers they work with had misgivings about TikTok Shop’s forced shift. They said that TikTok had already moved the original deadline from July to September after complaints from the ad community.

“Household names are more hesitant,” said Jack Johnston, head of social innovation at the ad agency Tinuiti. “They have very big creative and media strategies, and they want to be able to control everything.”

Electronics seller Anker is a top TikTok Shop merchant.
Electronics seller Anker is a top TikTok Shop merchant.

An exec at one ad agency said TikTok granted additional extensions to some of their clients who were unhappy about the change.

Ad buyers say GMV Max lacks key insights — in areas like geography, audience, and influencer data — that marketers rely on to shape campaigns beyond TikTok.

“It’s very frustrating because we can’t necessarily determine what is working and what isn’t,” Doner Partners Network’s Bush said.

Bush said the agency provided this feedback to TikTok, but felt it “wasn’t really impactful.”

Another point of contention: TikTok credits all Shop purchases during a GMV Max campaign to the tool, even if the consumer never saw an ad, according to company documentation viewed by Business Insider.

A TikTok spokesperson said the company offers both first- and third-party measurement solutions and partners that help advertisers measure on- and off-platform sales. They did not dispute the specific measurement complaints made by ad buyers but pointed to a page on TikTok’s Business Help Center that details the metrics GMV Max provides. The page says that some metrics may not be available to all advertisers yet.

TikTok Shop faces challenges in wooing big brands

The GMV Max pushback is one of several obstacles TikTok Shop has faced when trying to woo larger brands, current and former TikTok employees said.

tiktok shop
Brands like Garnier have embraced TikTok Shop and livestream sellathons.

While a variety of big brands have embraced the platform — including Anker, Maybelline, Philips, Garnier, and Crocs — TikTok has had an easier time pitching smaller sellers. TikTok said in June that over a third of all TikTok Shop purchases in the US each month in 2024 went to small businesses, and that 171,000 local and small businesses had opened TikTok Shops globally.

One current TikTok Shop staffer said finding the right team within a big company to pitch TikTok Shop can be tough, as the platform blends social media and e-commerce functions that may fall under different divisions at a brand.

Brands also sometimes complain about “dupes,” or fake versions of their products, showing up in the Shop feed, one current and two former staffers said. And it can be hard to sell a big brand’s team on tasks like hosting livestream sell-a-thons when the return on investment may not pan out, the staffers said.

Read the original article on Business Insider
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