Day: August 7, 2025

Rehman owns Bilal Rehman Studio, a luxury design studio based in Houston, Texas.

Rehman designs for people of all incomes, but he got his start in luxury decor, specializing in high-end spaces.

“I have an appreciation for the world of luxury because of the attention to detail and the craftsmanship,” he told BI of why he likes to work in luxury homes. 

Rehman turned his expertise into a viral sensation with his TikTok account, where he shares his home decor advice and has amassed millions of views on his videos. 

He spoke to BI about one of the most popular topics on his TikTok, sharing ways people miss opportunities to make their spaces look luxurious in almost every room of their homes.

“I think the No. 1 thing that they do is that they don’t use the proper scale of furniture or accessories or rugs in their space,” Rehman said when asked how people most often make their homes look cheap.

If you don’t have much floor space, it might be your instinct to fill your home with small pieces, but Rehman said that may actually make your space look less put together.

“People think that just because you’re in an apartment, you have to buy small-scale furniture, and that’s not true,” he said. “Go buy the big couch, buy the big rug, buy the coffee table that’s oversized because what people don’t realize is that scale makes your space feel bigger.”

Rehman said your space will look more luxurious if you fill it with a handful of statement pieces rather than too many small pieces.

“There’s a fine art of not cramming your space with too much stuff and underdoing it to where all the furniture feels like it’s miniature,” Rehman said. 

Rehman said kitchens often look “cluttered” and cheap when you fill your cabinets with flatware, dinnerware, and glassware that don’t match, particularly if you have open cabinetry.

“It doesn’t look cohesive or expensive. It starts to look like you went and dug through a bargain bin to find all these pieces, but for the same price, you could buy a really beautiful matching set of mugs or plates or appliances to elevate your space,” Rehman said. 

He also advised people to think about aesthetics as well as function for any item that will live on their countertops, pointing to Smeg toasters as an example.

“There are cheaper alternatives, of course, but Smeg is a great player in the game of taking something utilitarian and making it artistic,” he added. “I have a chrome Smeg toaster on my countertop and I love it. It’s just so pretty to look at, and it’s taking something so basic and making it elevated.”

It can be natural to fill your bathroom counters with products, but Rehman told BI that not having more sophisticated storage can make your space feel cheap. 

“Do not have all your products on the countertop,” Rehman said. “Especially if you’re dealing with a smaller bathroom, that empty visual space is your friend that makes your bathroom feel high-end.”

He said to prioritize putting out items you use daily, and find other storage solutions for things you use less often.

“It makes it feel bigger. It makes it feel cleaner. And honestly, when everything is organized, it’s so much easier to get ready in the morning and get ready at nighttime when you know where everything is,” Rehman said. “When you’re dealing with a bathroom, really be intentional on what’s out and what’s hidden and put away.”

And if you don’t have much storage space, remember to invest in functional items with aesthetic appeal, like coordinating soap-bottle sets or a nice toothbrush holder.

Rehman said thinking strategically about your choice of bath mat can make a huge difference in your home, particularly if you have limited space in your bathroom. 

“Don’t buy a whole bunch of different bath mats, like the small bath mats meant to go in front of the toilet or the shower or the sink,” Rehman advised. “Instead, try to get a large-scale rug or a large-scale runner that creates this unified piece in your bathroom and makes it feel clean and simple.”

If you’re hesitant about putting a real rug in your bathroom, Rehman said to remember that there are plenty of water-friendly rugs on the market.

“Just get a cool rug from Ruggable and throw it in your washing machine every couple of weeks,” he added. “That looks so much better in the end than all these mismatched mats that are moving all over the place.”

Matching bedroom sets might seem like the easiest solution to making your room look cohesive, but Rehman said it’s rare for the set to look as good in your home as it does in the store.

“It looks so good when you walk into a store, and everything matches because they set it up in a certain way, but the second you take it home and you put it in your bedroom, it literally just looks like you went to a big-box store, picked up that room, and dropped it into your house,” Rehman said.

“It has no personality, it doesn’t look collected, it doesn’t look designer, it doesn’t feel high-end at all,” he said. “Instead of doing that, the same money that you’re spending on that, spend it on mismatched pieces that are cohesive.”

Rehman said it’s a better idea to find pieces that complement each other, as this will make the space look more intentional.

Rehman advised people to approach decorating the outside of their homes just as they do their interiors.

“Don’t be afraid to accessorize your outdoor space,” he said, pointing to items like rugs and layered looks. “Put art on your brick on the outside of your house.”

“You’re going to walk outside, and there’s going to be a seamless flow from the inside to the out,” Rehman said. “It just makes your space feel so much grander and so much more put together.”

He said investing in pieces that complement the natural colors of your environment can help make the space feel even more cohesive and chic.

Of course, the furniture you choose for your home, especially pieces like couches and beds, should be comfortable, but Rehman said it’s just as important to prioritize its appearance.

“When people are going to buy furniture, they focus so heavily on the comfort and they don’t focus on the style,” he said. “They end up buying this big, bubbly couch that has lots of padding, and it has a built-in cupholder and USB chargers. That’s great for maybe a movie room, but in your main living room, where you’re entertaining, you want to feel sexy, and you want to have people over, and you want to create different moods.”

Rehman said there are so many affordable, comfortable pieces with aesthetic appeal that he doesn’t understand why people wouldn’t pick prettier pieces whenever possible.

“In today’s market, there’s been so much innovation with the world of design and furniture that finding things that are stylish and comfortable is so much easier than it was five years ago,” he said. “Just take that little extra step and go find things that are the best of both worlds.”