Day: July 30, 2025
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- Adidas’ CEO has said tariffs “will directly increase the cost of our products for the US.”
- The retailer sources many products from Vietnam and Indonesia, which are facing import levies.
- The company joins other companies, including rival Nike, saying they will raise prices to offset tariffs.
Adidas is the latest company to say it will raise prices in the US because of tariffs.
“The latest iteration of tariffs will directly increase the cost of our products for the US,” CEO Bjørn Gulden said Wednesday, adding the levies could cost the company 200 million euros, around $218 million, in the second half of the year.
He added the company had a “negative impact in the double-digit euro millions” from tariffs in Q2.
In a statement accompanying the sportswear giant’s most recent results, Gulden added that the company was wary of a bullish outlook for the rest of 2025 because, “We feel the volatility and uncertainty in the world does not make this prudent. We still do not know what the final tariffs in the US will be.”
He was speaking as countries from which Adidas sources much of its products face tariffs.
Vietnam, Adidas’s largest sourcing country, accounting for 27% of the company’s total volume, will face a 20% tariff from August 1. Indonesia made 19% of Adidas’ products and will face a 19% tariff.
Adidas joins other companies saying they will raise prices because of tariffs. Its rival Nike said at the end of June that it would raise prices in the US to offset a predicted $1 billion rise in costs.
Macy’s, Shein, Temu, Ford, and Walmart have also said they will raise prices to offset tariffs.
Gulden added the company does not know “what the indirect impact on consumer demand will be should all these tariffs cause major inflation.”
He said Adidas will stick to its initial outlook for 2025 of operating profit between €1.7 and 1.8 billion. “We currently feel confident to deliver it, but of course this might change,” Gulden said.
Adidas’s stock was down 7% to €13.85 a share on Frankfurt’s stock exchange at 12:30 p.m. local time.
Revenue jumped about 2% year-on-year to almost €6 billion in the three months ending June 30. Operating profit rose 58% year-on-year in the second quarter to €546 million.
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- Boeing said it will further delay the launch of two new 737 Max variants to 2026.
- The delays come as the planemaker wrestles with a potential issue regarding the plane’s deicing.
- “We’re going to have to back up and make some additional design changes,” said CEO Kelly Ortberg.
A pair of upcoming variants of Boeing’s most popular plane, the 737 Max have been further delayed to 2026, CEO Kelly Ortberg confirmed in an earnings call Tuesday.
Achieving certification for the Max 7 and Max 10 will be a key benchmark for Ortberg, who is approaching one year at the helm and has been leading Boeing’s turnaround.
The company had initially hoped the Max 7, the shortest version of the flagship narrow-body jet, would be certified in 2022.
However, it has been constrained by work on the engine anti-ice system, a key safety feature that prevents ice from building up during cold weather conditions and at high altitude.
“Work on the solution is taking longer than expected, and we now are expecting certification in 2026,” Ortberg said on the second-quarter earnings call.
The delay was first reported last week by industry publication The Air Current.
Back in 2023, the Federal Aviation Administration warned that the system could cause the engine to overheat — and potentially result in debris breaking off and hitting the plane.
Boeing then requested an exemption, saying an engine breakup is “extremely improbable,” but withdrew this request in January 2024 as it faced a safety crisis in the wake of the Alaska Airlines blowout.
Figuring out a solution for the complex system has been far from straightforward.
Ortberg told investors on Tuesday that Boeing has been exploring different design paths.
“We found some issues with the design implementation we had, so we’re going to have to back up and make some additional design changes to get through that de-icing requirement,” he said.
“Basically, the engineering designs have not yielded in the time frame that we were anticipating, and so we still have work to do.”
His comments came after Ryanair’s earnings call last week, when CEO Michael O’Leary said Boeing’s commercial airplanes chief wrote to confirm the airline’s first 15 Max 10s would be delivered in the spring of 2027.
Meanwhile, Boeing is also working to certify the 777X — a twin-engine wide-body jet, also years behind schedule. It’s now expected to enter service in 2026 as well.
“Flight testing continues with no new technical issues to report,” Ortberg said during the earnings call.
Boeing reported quarterly revenues above expectations of $22.7 billion, with a net loss of $612 million.
It’s been ramping up production of its cash-cow 737 Max, reaching the 38-a-month limit imposed by the FAA.
Its share price fell about 4% on Tuesday, but is still up more than 30% since the start of the year.
Boeing did not immediately respond to a request for comment.
Kazakhstan’s President Kassym-Jomart Tokayev arrived in Turkey on an official visit late on Monday, where he held talks with President Recep Tayyip Erdoğan. The two leaders went on to co-chair the fifth meeting of the Kazakhstan–Turkey High-Level Strategic Cooperation Council. Coming amid heightened tensions in the Caspian region, particularly between Russia and Azerbaijan, the trip appears aimed at recalibrating regional dynamics, though analysts say its full implications remain unclear.
Tokayev’s visit ended on a ceremonial high, as Erdoğan bestowed upon him the Devlet Nişanı, Turkey’s highest state honor. Accepting the award, Tokayev — who noted he had previously declined both domestic and foreign distinctions — thanked the Turkish president and people, highlighting Kazakhstan’s political and economic achievements. Erdoğan, in turn, praised Kazakhstan as the “center of peace and stability in its region.” Yet with Kazakhstan straddling both Central Asia and the Caspian basin — each a strategic priority for Ankara — it remains unclear which “region” Erdoğan had in mind.
Much of the visit, however, played out behind closed doors. The official press release offered only general statements and few specifics. But the images released were polished and plentiful.
Ahead of the summit, Tokayev met with prominent Turkish business leaders already active in Kazakhstan or planning future investments in the country’s economy.
Political analyst Adil Kaukenov, a China specialist, weighed in on Tokayev’s business meetings via his Telegram channel, stating that the main topics were processing and logistics. His colleague Daniyar Ashimbayev, meanwhile, interpreted the visit as evidence that Astana is pursuing the foreign policy course it deems necessary.
“I have already written about the logistical and geopolitical rivalry between Central Asia, the South Caucasus, and Asia Minor,” Ashimbayev observed. “A strange situation even arose when Kazakhstan signed one agreement on the Trans-Afghan Highway with Kabul, and Tashkent signed another. Or the constant discussion between Tashkent and Baku on the development of the Trans-Caspian corridor without the participation of Ashgabat and Astana. Tensions have risen in relations between Baku and Moscow, which could jeopardize Caspian logistics. Against this backdrop, the Kazakh authorities are methodically pushing through their agenda.”
Ashimbayev also recalled Kazakhstan’s recent diplomatic successes, such as securing EU sanctions exemptions for agricultural and coal exports.
“In this regard, Tokayev’s trip to Ankara was intended to resolve possible contradictions and misunderstandings in bilateral relations,” Ashimbayev concluded.
While official sources emphasized economic and cultural-humanitarian cooperation as the main themes of the visit, Ashimbayev hinted that more sensitive topics may have been discussed privately.
“The Turkish release mentions that the parties discussed defense issues, while the Kazakh release says they talked about IT,” he noted. “But by and large, the meaning of the talks is that both leaders calmly sorted out mutual issues, with no one acting as a supplicant or ‘vassal’ (as is sometimes the case at similar meetings). Kazakhstan methodically focused on the issues of interest to it and correctly discussed the issues raised by the host of the summit.”
A closer analysis of publications on Akorda, the Kazakh presidential website, offers subtle clues about the meeting’s agenda. One statement from the Strategic Cooperation Council notes that the two sides discussed “prospects for increasing exports via the Baku-Tbilisi-Ceyhan oil pipeline.” Tokayev also “invited Turkish companies to participate in projects aimed at reducing the electricity deficit,” and expressed confidence in the partnership between KazMunayGas and Turkiye Petroleum.
The BTC pipeline is often floated as an alternative to Russian export routes, though it tends to re-emerge during times of political tension as a form of leverage. Moscow remains unenthusiastic about Ankara’s growing role as a logistics hub in the region.
During a media briefing, Tokayev said: “Currently, 1.4 million tons of Kazakh oil are transported annually to Turkey via the Baku-Tbilisi-Ceyhan pipeline. We discussed increasing supply volumes and welcome Turkiye Petroleum’s intention to work in the Kazakh market. We are also interested in utilizing the investment opportunities of Turkish companies and their experience in diversifying energy sources and building power plants. We are ready to jointly implement large-scale projects.”
But even more significant was Tokayev’s public and official invitation for Turkey to increase its presence in the Caspian region.
“The development of the Trans-Caspian international transport route, known as the Middle Corridor, is of great importance. This initiative is in the interests of both countries. Kazakhstan is modernizing its railways, building highways, and upgrading infrastructure to boost shipping on the Caspian Sea. We invite Turkish investors to actively participate in these projects. Our government is ready to provide special incentives to Turkish entrepreneurs,” Tokayev stated.
The Caspian Sea, once largely dominated by Russia, requires substantial investment to increase its logistical capacity. This includes not only the BTC pipeline, which relies on barge transport from Aktau, but other east-west cargo routes such as Chinese goods en route to Europe. The limited depth of the sea restricts large vessels, reducing the economic appeal of the Middle Corridor. Turkey, with an interest in both the BTC and the broader corridor, is a logical partner.
From a geopolitical perspective, Ankara, as a NATO member, could serve as a counterweight to Russia and Iran in the region.
Viewed through that lens, Tokayev’s outreach to Erdoğan looks like a calculated and strategic move, and Erdoğan appeared to be acknowledging this by presenting Kazakhstan’s president with Turkey’s highest award.
The question now is, how will Moscow respond?
